Top Marketing Ideas in Real Estate That Work (in 2020)
Best Real Estate Marketing Ideas for 2020
As a realtor, what’s your marketing strategy for getting ahead of the competition? Research shows that over half of all home buyers look for their next home through the internet. And that’s not all, only around 34% approach a real estate agent for help.
Unless your clients are able to find you the next time they do an online search, you will be left behind! Here are eight marketing ideas in Real Estate that can help you create a marketing strategy to expand your client list in 2020. Increase your visibility on search engines, and let your customers know about your brand!
1. Create Brand Consistency:
What does your brand speak about you? As a realtor who stands apart, you should have a unique branding campaign. This will include visual graphics, including your logo, font, color schemes, and so on. More importantly, your brand should also convey a unique tone, voice, and message.
Do you have a mission statement? This is the promise that you make to your clients. If you build your brand messaging around this promise, you will be able to feature unique elements that will help clients recognize you among other realtors. Update your marketing collateral like your website, brochures, and ads. Display this message consistently on your website, print marketing, and advertising. This will help to build up your brand recognition.
2. Get Mobile:
Once you have updated your website, you should optimize it for mobile use as well. Most customers nowadays surf the web on their mobile phones or tablets, so if they are not able to navigate your website on these smaller screens you could lose out on potential customers. It goes without saying that your brand message should shine through on all of these smaller pages as well, so ensure it is displayed prominently.
3. Boost your Website with a Blog
A blog on your website can go a long way toward attracting visitors to your website. Choose topics of interest to potential customers, and research the keywords that can get your blog on the top of search engines. These keywords should ideally appear several times in each blog, and your brand voice and tone should shine through in the content.
Keep adding new blogs every week, so that your customers always have fresh content to read and will show continued interest in your brand.
4. 3D Renderings, 3D Animations, & Videos
Customers who get to see visual and interactive content online, such as 3D renderings, 3D Animations, Videos (including live videos, video tours, and webinars) or Augmented/ virtual reality experiences are likely to remember your brand for a much longer time. When they need the services of a realtor, your name will be the first that comes to mind.
If you have interactive visual content on your website, potential home buyers are likely to remain on your website longer. This will increase their dwell time, which will push up your SEO rankings and result in increased footfall to your website. A win-win situation!
Read More: Marketing Ideas in Real Estate That Work (in 2020)
We hope these marketing ideas in Real Estate have helped you to start strategizing! Create a realtor marketing plan for 2020 that will boost brand awareness, and help you get ahead of the competition.
If you’d like some support with your real estate marketing strategies, we’re happy to help! Get in touch with Rayvat Rendering Studio today at +1 (888) 863-4445 or email us at info@vegacadd.com for creating 3D Renderings and 3D Animation that can accentuate your business.
